Archive - Platform Partnerships

An MCP Primer for Platform Partnerships Teams

Integration patterns we’ve seen before are about to repeat at unprecedented speed and scale.

Jun 13 •

Why Platform Partners Make Perfect Acquisition Targets

Today’s small partner could be tomorrow’s game-changing acquisition.

Jun 11 •

The Return of the Preload: How AI Partnerships Mirror the Mobile Carrier Playbook

Hardware manufacturers are now stakeholders in the future success of new AI platforms.

Jun 10 •

Why Great Partner Managers Make Great Product Managers (And Vice Versa)

The skills transfer more cleanly than most people realize.

Jun 9 •

One of Your Largest Partners Violated Your Policies. Now What?

Partners will always be tempted to test the limits.

Jun 7 •

Your First 30 Days as a Platform Partner Manager

Build a baseline understanding before you do anything else.

Jun 6 •

How to Get Partners to Partner With Partners

Every platform partner has one thing in common - you.

Jun 5 •

The 333 Platform Product Launch Framework

The “333” framework we applied on the Marketing API Platform Partnerships team at Facebook is more relevant today than ever.

Jun 4 •

Lessons in Partnerships Strategy From Cloudflare’s Q1 2025 Earnings Call

Cloudflare’s Q1 ’25 results prove that a platform-first, partner-led strategy can create outsized enterprise momentum, even in a choppy macro…

Jun 3 •

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